Lambda Blog

What To Do With the Photos from Your Photographer

Not sure what to do with the photos you just paid for? Use this blog as a guide to get you inspired.

You have branded photos, now what?

Many business owners out there don’t know what to do with the photos they’ve just received from their photographer. They know they need to create content with it, but the ideas escape them. 

Don’t let those photos go to waste, or pass its time in relevance. This article is going to share 10 ideas with you! 

First, I want to talk real quick about a little thing called content creation and content marketing. Content Creation can host a wide variety iterations of both visual and written content, most of which can benefit from your branded photos. (if you need an extra token of what content creation is, this blog is content, where you found it was likely from content marketing.)

Content Marketing is the dissemination of your creation to appeal to your buyer persona and focuses on creating, publishing, and distributing content for your target audience to ultimately educate them about your brand, and turn them into customers. 

Content equals growth and content marketing equals an increase in lead generation by 3x.  

Seems like a no-brainer right? Right! However, without a plan, thoughts may become scattered and overwhelmed by over higher priorities. 

Visual assets can shed light about your story and without your story told, you simply wouldn’t be heard. 

Now of course, a smart direction to take would be to invest in a Content Marketing Plan, but I won’t go down that rabbit hole right now. Today, I’m going to give you a list of ideas for putting your content to use. 

To communicate with your audience, you need to produce content. It should attract the right people to your site, you’d then engage those people into leads, while nurturing and closing them into customers. Now a days, people are “sharing” like no other. 

When one sees a valuable, inspirational, or simply beautiful piece of content, they share it! This is when your customers become promoters of your brand. And that, that right there, is invaluable. 

Scenario:

Let’s say your company just hired a photographer to come into your space and capture the vibe, the culture, and potentially a staged strategic session with your team to bring in that human element + culture. 

Your photographer then delivers their gallery to you, and they’ve produced an outstanding amount of 20+ something photos that show your companies personality. 

Now what? 

I’m not event exaggerating, I’ve seen hundreds of businesses put this to the side, and let time pass.

Doing nothing with the photos, and now, the energy is dissipating. 

Don’t let this happen to you. 

You all dedicated time to make that happen, and it likely cost you a handful of 100’s to produce that gallery. 

If this is you, you’re over thinking it. Take action now to avoid a backup and overwhelm. 

"Content marketing plans set businesses up for predictable, scalable, and cost-effective traffic and lead-flow."

Here are 10 ways to utilize your photos for content marketing:

 

  • Create a blog, utilize the photos for your banner, mid-post photo, or quotes.
  • Post them onto social medias and share your sentiment, or part of your brands story.
  • Post the "vertical/portrait" oriented photos on Stories of FB & IG.
  • Update your banners, and accent photos on your website.
  • Create a graphic using your photo and branding assets (click here for our favorite 19 FREE templates in Canva!)
  • Create an advertisement using your new photos and put sale text on top of it.
  • Create an email banner for your email marketing newsletters.
  • Use these in your branding collateral, e-books, or pitch decks.
  • Create a flyer for your next event using your new photos!
  • Use your photos on your next team presentation.
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